Mooij, Marieke K. de  1943- <br/><br/>
Advertising worldwide : concepts, theories and practice of international, multinational and global advertising 

 - New York, N.Y. :  Prentice Hall,  1991 
 - 440 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING<br/>ADVERTISING, COMPARISON<br/>ADVERTISING MEDIA PLANNING
<br/><br/><label>LC Class. No.: </label>HF5823  / M664A