TY  - BOOK
AU  - Mooij,Marieke K.de
AU  - Keegan,Warren J.
TI  - Advertising worldwide : concepts, theories and practice of international, multinational and global advertising
AV  - HF5823 M664A
PY  - 1991///
CY  - New York, N.Y.
PB  - Prentice Hall
KW  - ADVERTISING
KW  - ADVERTISING, COMPARISON
KW  - ADVERTISING MEDIA PLANNING
ER  -