Lamb, Charles W., Jr.
Principles of marketing : instructor's manual
- 2nd ed.
- Cincinnati, Ohio : College Division, South-Western Pub. Co., 1994
- 492 p.
MARKETING--PROBLEMS, EXERCISES, ETC.
MARKETING--STUDY AND TEACHING
MARKETING--HANDBOOKS, MANUALS, ETC.
HF5415 / L352P 1994