TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl
TI  - Principles of marketing : instructor's manual
AV  - HF5415 L352P 1994
PY  - 1994///
CY  - Cincinnati, Ohio
PB  - College Division, South-Western Pub. Co.
KW  - MARKETING
KW  - PROBLEMS, EXERCISES, ETC
KW  - STUDY AND TEACHING
KW  - HANDBOOKS, MANUALS, ETC
ER  -