TY  - BOOK
AU  - Harris,Thomas L.
TI  - The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge
AV  - HD59 H377M
PY  - 1993///
CY  - New York, N.Y.
PB  - Wiley
KW  - PUBLIC RELATIONS
KW  - CORPORATIONS
KW  - MARKETING
KW  - MANAGEMEMT
KW  - CORPORATE SPONSORSHIP
ER  -