TY  - BOOK
AU  - Yovovich,Bozidar G.
TI  - New marketing imperatives : innovative strategies for today's marketing challenges
AV  - HF5415.1263 Y686N
PY  - 1995///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - INDUSTRIAL MARKETING
KW  - MANAGEMENT
KW  - TOTAL QUALITY MANAGEMENT
KW  - EXPORT MARKETING
ER  -