TY  - BOOK
AU  - Friedman,Lawrence G.
AU  - Furey,Timothy R.
TI  - The channel advantage : going to market with multiple sales channels to reach more customers, sell more products, make more profit
AV  - HF5415.129 F743C
PY  - 1999///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - MARKETING CHANNELS
ER  -