Shefrin, Hersh <br/><br/>
Beyond greed and fear : understanding behavioral finance and the psychology of investing 

 - Boston, Mass. :  Harvard Business School Press,  2000 
 - 368 
<br/><br/><label>ISBN: </label>0875848729 
<br/><br/><label>Subjects--Topical Terms: </label><br/>INVESTMENTS--PSYCHOLOGICAL ASPECTS<br/>STOCK EXCHANGES--PSYCHOLOGICAL ASPECTS<br/>FINANCE--PSYCHOLOGICAL ASPECTS
<br/><br/><label>LC Class. No.: </label>HG4515.15  / S533B