TY - BOOK AU - Shefrin,Hersh TI - Beyond greed and fear : understanding behavioral finance and the psychology of investing SN - 0875848729 AV - HG4515.15 S533B PY - 2000/// CY - Boston, Mass. PB - Harvard Business School Press KW - INVESTMENTS KW - PSYCHOLOGICAL ASPECTS KW - STOCK EXCHANGES KW - FINANCE ER -