Houk, Bob <br/><br/>
Co-op advertising : the authoritative guide to promotional allowance marketing for advertisers, retailers, and distributors 

 - New York, N.Y. :  Association of National Advertisers,  1995 
 - 226 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COOPERATIVE ADVERTISING--UNITED STATES
<br/><br/><label>LC Class. No.: </label>HF5827.4  / H684C