TY  - BOOK
AU  - Houk,Bob
TI  - Co-op advertising : the authoritative guide to promotional allowance marketing for advertisers, retailers, and distributors
AV  - HF5827.4 H684C
PY  - 1995///
CY  - New York, N.Y.
PB  - Association of National Advertisers
KW  - COOPERATIVE ADVERTISING
KW  - UNITED STATES
ER  -