Allen, Frederick <br/><br/>
Secret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world 

 - New York, N.Y. :  HarperBusiness,  1995 
 - 500 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COCA-COLA COMPANY--HISTORY<br/>SOFT DRINK INDUSTRY--MARKETING
<br/><br/><label>LC Class. No.: </label>HD9349 .S634C62  / A443S