TY  - BOOK
AU  - Allen,Frederick
TI  - Secret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world
AV  - HD9349 .S634C62 A443S
PY  - 1995///
CY  - New York, N.Y.
PB  - HarperBusiness
KW  - COCA-COLA COMPANY
KW  - HISTORY
KW  - SOFT DRINK INDUSTRY
KW  - MARKETING
ER  -