Meidan, Arthur <br/><br/>
Cases in marketing of services : an international 

 - Wokingham :  Addison-Wesley,  1993 
 - 304 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--CASE STUDIES<br/>SERVICES INDUSTRIES--UNITED STATES--MARKETING--CASE STUDIES<br/>SERVICE INDUSTRIES--EUROPE--MARKETING--CASE STUDIES<br/>FINANCIAL SERVICES INDUSTRY--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF5415.5  / M42