TY  - BOOK
AU  - Meidan,Arthur
AU  - Moutinho,Luiz
TI  - Cases in marketing of services : an international
AV  - HF5415.5 M42
PY  - 1993///
CY  - Wokingham
PB  - Addison-Wesley
KW  - MARKETING
KW  - CASE STUDIES
KW  - SERVICES INDUSTRIES
KW  - UNITED STATES
KW  - SERVICE INDUSTRIES
KW  - EUROPE
KW  - FINANCIAL SERVICES INDUSTRY
ER  -