TY  - BOOK
AU  - Backer,Thomas E.,ed
AU  - Rogers,Everett M.
TI  - Organizational aspects of health communication campaigns : what works?
AV  - RA440.5 B323O
PY  - 1993///
CY  - Newbury Park, Calif.
PB  - Sage
KW  - MASS MEDIA IN HEALTH EDUCATION
KW  - CASE STUDIES
KW  - ORGANIZATIONAL EFFECTIVENESS
KW  - UNITED STATES
ER  -