TY  - BOOK
AU  - Bodian,Nat G.
TI  - Direct marketing rules of thumb : 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program
AV  - HF5415.126 B624D
PY  - 1995///
CY  - New York, N.Y.
PB  - McGraw-Hill
KW  - DIRECT MARKETING
KW  - TELEMARKETING
KW  - ADVERTISING DIRECT
KW  - POSTAL SERVICE
ER  -