McDonald, William J. <br/><br/>
Cases in strategic marketing management : an integrated approach 

 - Upper Saddle River, N.J. :  Prentice Hall,  1998 
 - 352 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING--DECISION MAKING--CASE STUDIES<br/>MARKETING--MANAGEMENT--COMPUTER PROGRAMS<br/>MARKETING--DECISION MAKING--COMPUTER PROGRAMS
<br/><br/><label>LC Class. No.: </label>HF5415.13  / M322C