TY  - BOOK
AU  - McDonald,William J.
TI  - Cases in strategic marketing management : an integrated approach
AV  - HF5415.13 M322C
PY  - 1998///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - MARKETING
KW  - MANAGEMENT
KW  - CASE STUDIES
KW  - DECISION MAKING
KW  - COMPUTER PROGRAMS
ER  -