TY  - BOOK
AU  - Clancy,Kevin J.
AU  - Lloyd,David W.
TI  - Uncover the hidden power of television programming : -- and get the most from your advertising budget
SN  - 0761915826
AV  - HF6146 .T42 C526U
PY  - 1999///
CY  - Thousand Oaks, Calif.
PB  - Sage
KW  - TELEVISION ADVERTISING
KW  - UNITED STATES
KW  - TELEVISION BROADCASTING
KW  - TELEVISION VIEWERS
ER  -