Bruner II, Gordon C. <br/><br/>
Marketing scales handbook :  a compilation of multi-item measures / 
Gordon C. Bruner II, Paul J. Hensel 
 - Chicago, Ill. :  American Marketing Association,  1992 
 - 1315 p. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0877572518 0877572267 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH--STATISTICAL METHODS--HANDBOOKS, MANUALS, ETC.<br/>SCALING (SOCIAL SCIENCES)--HANDBOOKS, MANUALS, ETC.
<br/><br/><label>LC Class. No.: </label>HF5415.3  / B786M