TY  - BOOK
AU  - Duncan,Tom
AU  - Moriarty,Sandra
TI  - Driving brand value : using integrated marketing to manage profitable stakeholder relationships
AV  - HF5415.13 D862D
PY  - 1997///
CY  - New York, N.Y.
PB  - McGraw-Hill
KW  - BRAND NAME PRODUCTS
KW  - MARKETING
KW  - MANAGEMENT
KW  - CASE STUDIES
KW  - CORPORATE IMAGE
ER  -