Marketing scales handbook : a compilation of multi-item measures volume III /
Gordon C. Bruner II, Paul J. Hensel
- Chicago, Ill. : American Marketing Association, 2001
- 1651 p.
0877572909
MARKETING RESEARCH--STATISTICAL METHODS--HANDBOOKS, MANUALS, ETC. SCALING (SOCIAL SCIENCES)--HANDBOOKS, MANUALS, ETC.