Test bank to accompany introduction to advertising and promotion : an integrated marketing communications perspective
Introduction to advertising and promotion : an integrated marketing communications perspective
- 3rd ed.
- Chicago, Ill. : Irwin, 1995
- 347 p.
ADVERTISING--PROBLEMS, EXERCISE, ETC. SALES PROMOTION--PROBLEMS, EXERCISE, ETC. COMMUNICATION IN MARKETING--PROBLEMS, EXERCISE, ETC.