Marketing theory :  a student text / 
edited by Michael J. Baker 
 - Australia :  Business Press,  2000 
 - 314 p. :  ill. 
<br/><br/><label>ISBN: </label>1861525931 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415  / M374