Earle, Richard  1932- <br/><br/>
The art of cause marketing :  how to use advertising to change personal behavior and public policy / 
Richard Earle 
 - Lincolnwood, Ill. :  NTC Business,  c2000 
 - 322 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0658001221 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SOCIAL MARKETING
<br/><br/><label>LC Class. No.: </label>HF5414  / E274A