TY  - BOOK
AU  - Earle,Richard
TI  - The art of cause marketing: how to use advertising to change personal behavior and public policy 
SN  - 0658001221
AV  - HF5414 E274A
PY  - 2000///
CY  - Lincolnwood, Ill.
PB  - NTC Business
KW  - SOCIAL MARKETING
N1  - Includes bibliographical references and index
ER  -