Albarran, Alan B. Management of electronic media / Alan B. Albarran - 2nd ed. - Belmont, Calif. : Wadsworth/Thomson Learning, c2002 - 315 p. : ill. Includes bibliographical references and index ISBN: 0534561918 Subjects--Topical Terms: MASS MEDIA--MANAGEMENT LC Class. No.: P96 .M34 / A422M 2002