TY  - BOOK
AU  - Albarran,Alan B.
TI  - Management of electronic media
SN  - 0534561918
AV  - P96 .M34 A422M 2002
PY  - 2002///
CY  - Belmont, Calif.
PB  - Wadsworth/Thomson Learning
KW  - MASS MEDIA
KW  - MANAGEMENT
N1  - Includes bibliographical references and index
ER  -