Solomon, Michael R.

Consumer behavior : buying, having, and being / Michael R. Solomon - 5th ed. , international ed. - Upper Saddle River, N.J. : Prentice-Hall International, c2002 - 549 p. : col. ill. - CRC series : modern mechanics and mathematics ; 2 .

Includes bibliographical references and indexes

0130950084


CONSUMER BEHAVIOR

HF5415.32 / S646C 2002