Cialdini, Robert B.

Influence : science and practice / Robert B. Cialdini - 4th ed. - Boston, Mass. : Allyn and Bacon, c2001 - 262 p. : ill.

Includes bibliographical references and index

0321011473


INFLUENCE (PSYCHOLOGY)
PERSUASION (PSYCHOLOGY)
COMPLIANCE

BF774 / C524I 2001