Batey, Ian <br/><br/>
Asian branding :  a great way to fly / 
Ian Batey 
 - Singapore :  Prentice Hall,  2002 
 - 412 p. :  ill. (some col.) 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0130664669 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS--MARKETING--ASIA<br/>BRAND NAME PRODUCTS--MANAGEMENT--ASIA<br/>ADVERTISING--BRAND NAME PRODUCTS--ASIA<br/>PRODUCT MANAGEMENT--ASIA
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / B373A