TY - BOOK AU - Kotler,Philip TI - Kotler on marketing: how to create, win, and dominate markets SN - 0684850338 AV - HF5415.13 K674K PY - 1999/// CY - New York, N.Y. PB - Free Press KW - MARKETING KW - MANAGEMENT N1 - Includes bibliographical references and index ER -