Blattberg, Robert C.  1942- <br/><br/>
Customer equity :  building and managing relationships as valuable assets / 
Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas 
 - Boston, Mass. :  Harvard Business School Pub. Co.,  c2001 
 - 228 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0875847641 
<br/><br/><label>Subjects--Topical Terms: </label><br/>RELATIONSHIP MARKETING<br/>CUTOMER SERVICES--MARKETING<br/>CUSTOMER RELATIONS<br/>CUSTOMER LOYALTY
<br/><br/><label>LC Class. No.: </label>HF5415.55  / B527C