TY  - BOOK
AU  - Blattberg,Robert C.
AU  - Getz,Gary
AU  - Thomas,Jacquelyn S.
TI  - Customer equity: building and managing relationships as valuable assets 
SN  - 0875847641
AV  - HF5415.55 B527C
PY  - 2001///
CY  - Boston, Mass.
PB  - Harvard Business School Pub. Co.
KW  - RELATIONSHIP MARKETING
KW  - CUTOMER SERVICES
KW  - MARKETING
KW  - CUSTOMER RELATIONS
KW  - CUSTOMER LOYALTY
N1  - Includes bibliographical references and index
ER  -