Crawford, Fred <br/><br/>
The myth of excellence :  why great companies never try to the best at everything / 
Fred Crawford and Ryan Mathews 
 - New York, N.Y. :  Crown Business,  c2001 
 - 251 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0609608207 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH--CASE STUDIES<br/>CONSUMER BEHAVIOR--CASE STUDIES<br/>SHOPPING--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF5415.2  / C728M