Marconi, Joe The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi. - Lincolnwood, Ill. : NTC Business, c2000. - 247 p. : ill. At head of title: American Marketing Association Includes bibliographical references and index ISBN: 0844222577 Subjects--Topical Terms: BRAND NAME PRODUCTS--MARKETING LC Class. No.: HD69 .B7 / M372B