TY  - BOOK
AU  - Marconi,Joe
ED  - American Marketing Association
TI  - The brand marketing book: creating, managing, and extending the value of your brand 
SN  - 0844222577
AV  - HD69 .B7 M372B
PY  - 2000///
CY  - Lincolnwood, Ill.
PB  - NTC Business
KW  - BRAND NAME PRODUCTS
KW  - MARKETING
N1  - At head of title: American Marketing Association; Includes bibliographical references and index
ER  -