Broadcast/cable/Web programming : strategies and practices /
Susan Tyler Eastman, Douglas A. Ferguson
- Australia : Wadsworth/Thomson Learning, c2002
- 466 p. : ill.
Rev. ed. of : Braodcast/cable programming. 5th ed. 1996
Includes bibliographical references and index
053451295X
TELEVISION PROGRAMS--PLANNING RADIO PROGRAMS--PLANNING CABLE TELEVISION--PLANNING