Kotler, Philip. <br/><br/>
Marketing moves :  a new approach to profits, growth, and renewal / 
Philip Kotler, Dipak C. Jain, Suvit Maesincee 
 - Boston, Mass. :  Harvard Business School Press,  c2002 
 - 193 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>1578516005 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>TELEMARKETING<br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415  / K674M