Charles W. Lamb
Marketing /
Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel
- 6th ed.
- Australia : South-Western, c2002
- 751 p. + 1 CD-ROM
Includes index
Includes bibliographical references and index
0324125674 0324068611
MARKETING
MARKETING--MANAGEMENT
HF5415 / L352M 2002