TY  - BOOK
AU  - Eastman,Susan Tyler
AU  - Ferguson,Douglas A.
AU  - Klein,Robert A.
TI  - Promotion and marketing for broadcasting, cable, and the Web
SN  - 024080497X
AV  - HE8689.7 .M37 P765 2002
PY  - 2002///
CY  - Boston, Mass.
PB  - Focal Press
KW  - TELEVISION BROADCASTING
KW  - MARKETING
KW  - RADIO BROADCASTING
KW  - CABLE TELEVISION
N1  - Includes bibliographical references and index
ER  -