Mullin, Bernard James <br/><br/>
Sport marketing / 
Bernard J. Mullin, Stephen Hardy, William A. Sutton 
 - Champaign, Ill. :  Human Kinetics,  c1993 
 - 295 p. :  ill. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0873224493 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SPORTS--MARKETING
<br/><br/><label>LC Class. No.: </label>GV716  / M844S