TY  - BOOK
AU  - Mullin,Bernard James
AU  - Hardy,Stephen
AU  - Sutton,William Anthony
TI  - Sport marketing
SN  - 0873224493
AV  - GV716 M844S
PY  - 1993///
CY  - Champaign, Ill.
PB  - Human Kinetics
KW  - SPORTS
KW  - MARKETING
N1  - Includes index
ER  -