Palmer, Adrian <br/><br/>
Services marketing :  principles and practice / 
Adrian Palmer, Catherine Cole 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1995 
 - 389 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0023905638 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SERVICE INDUSTRIES--MARKETING
<br/><br/><label>LC Class. No.: </label>HD9980.5  / P345S