TY  - BOOK
AU  - Palmer,Adrian
AU  - Cole,Catherine
TI  - Services marketing: principles and practice 
SN  - 0023905638
AV  - HD9980.5 P345S
PY  - 1995///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - SERVICE INDUSTRIES
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -