Quelch, John A. <br/><br/>
Cases in advertising and promotion management / 
John A. Quelch, Paul W. Farris 
 - 4th ed. 
 - Burr Ridge, Ill. :  Irwin,  c1994 
 - 746 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0256122725 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING--CASE STUDIES<br/>SALES PROMOTION--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF5823  / Q442C 1994