TY  - BOOK
AU  - Quelch,John A.
AU  - Farris,Paul W.
TI  - Cases in advertising and promotion management
SN  - 0256122725
AV  - HF5823 Q442C 1994
PY  - 1994///
CY  - Burr Ridge, Ill.
PB  - Irwin
KW  - ADVERTISING
KW  - CASE STUDIES
KW  - SALES PROMOTION
N1  - Includes bibliographical references and index
ER  -