Kotler, Philip. Marketing management / Philip Kotler - Milennium ed. , international ed. - Upper Saddle River, N.J. : Prentice Hall International, c2000 - 718 p. : col. ill. - CRC series : modern mechanics and mathematics ; 2 . Includes bibliographical references and indexes ISBN: 0130156841 Subjects--Topical Terms: MARKETING--MANAGEMENT LC Class. No.: HF5415.13 / K674M 2000