Zikmund, William G. Exploring marketing research / William G. Zikmund - 6th ed. - Fort Worth, Tex. : Dryden Press, c1997 - 739 p. : col. ill. - The Dryden Press series in marketing . Includes bibliographical references and index ISBN: 003018763X Subjects--Topical Terms: MARKETING RESEARCH LC Class. No.: HF5415.2 / Z545E 1997